What are the advantages of having a QR code-based digital menu?

Using a QR code-based digital menu for your restaurant, bar, hotel, or other hospitality venue has dozens of advantages. Just a couple of years ago, the technology seemed to be on its way out the door; of course, now we all know that the tables have turned since COVID-19 turned the world on its head.

By allowing customers to access your menu by scanning a QR code from their smartphone, you're able to:

  • Optimize human resources and better serve understaffed areas
  • Put guests in the driver seat and increase profit margins
  • Place a strong focus on hygiene, health, and safety protocols

Digital menus also make it easier to:

  • Update items in real-time, adjusting availability or pricing without the need to re-print paper copies
  • Include filters or labels to signal potential allergies or restrictions
  • Showcase your offering through eye-catching photos
  • Allow guests to peruse options before arriving to your establishment

F&B operators have definitely kicked things into high gear since March, using QR code menus to bridge the gap between customer concerns and great hospitality.



  • Web-based solutions (such as the one MyIQMenu offers) means there's no app to download or extra software required
  • Guests can pay with debit/credit card, Apple Pay, or Google Wallet - no limitations
  • Order status can be tracked in real-time, with guests receiving updates every step of the way
  • In-depth data and analytics allow operators craft marketing strategies with precision and impact

QR code-based technology is highly customizable and opens myriad doors to drive better business results for operators of all sizes. Given how easy it is to get started and measure immediate impact, incorporating a digital menu should be at the top of every hospitality or F&B professional's to-do list.

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